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SARGA.CO – The Uma Musume: Pretty Derby phenomenon has captured attention once again. This time, it’s not on a game screen or anime episode, but in the real world—right on the racetrack! In Bangkok, Thailand, Uma Musume fans didn’t just attend the Thailand Queen’s Cup as spectators; they became part of the show. Dressed as their favorite horse-girl characters, cosplayers took to an actual racetrack, imitating the signature running styles of the anime’s heroines.
Held at the Royal Bangkok Sports Club, the event drew attention not only from Uma Musume fans but also from general spectators. They were treated to the unique sight of cosplayers sprinting enthusiastically on the track, as if they were part of “Team Starlight” themselves.
Popular characters such as Kitasan Black, Oguri Cap, Manhattan Café, Matikanetannhauser, and the iconic Gold Ship “hit the track,” greeting the audience with cheerful, dedicated performances.
While there was no idol-style concert like in the game or anime, the festive atmosphere was unmistakable. Even the global community—on platforms like Reddit and Twitter—buzzed about the spectacle.
The Uma Musume phenomenon has moved far beyond animation. We’ve seen it before: Japanese fans sending fresh grass to Haru Urara’s stable, or holding tribute events for Tokyo Sho. Now, cosplay on a real racetrack is the latest proof of its influence reaching into the physical world.
Interestingly, this wave of excitement has also reached Indonesia. Local players’ enthusiasm for the game spilled over into the real world during the IHR Indonesia Derby 2025 on July 27, where many fans watched either in person or via online streaming.
The livestream hosted by SARGA.CO was “bombarded” with comments like “Umazing”—a playful twist on “Amazing” used by Uma Musume players. Live viewership reached over 15,000, and within just three days, the replay view count tripled the channel’s previous highest-performing video. As of July 31, 2025, the 9-hour-21-minute broadcast had been viewed 299,000 times.
Fans of the game, increasingly curious about national horse racing, didn’t stop at watching. Some local artists who also love the Uma Musume IP sought permission to create Uma Musume-style caricatures and cartoons of winning horses from various races in the series.
These works soon flooded social media and local forums. Recognizing the positive reception, SARGA.CO released a dedicated post targeting Uma Musume fans newly drawn to local racing. They expressed gratitude to both long-time and new fans who joined the broadcasts and continued to follow the events. The post even featured the main theme song from Uma Musume: Pretty Derby.
(Source: dexerto.com)
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