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Ferrari prancing horse logo

A Phenomenal Photo Work! The “Prancing Horse” in Ferrari’s Logo Comes Alive in the Real World

SARGA.CO – Camila Rios, a Miami-based artist better known by her professional name Riocam, has left automotive and equestrian enthusiasts in awe with her latest photographic work.

Renowned for creating art that blends cars, models, and photography, Riocam this time presents a striking image featuring the legendary Italian supercar, the Ferrari Enzo, as its main subject.

The Italian supercar, whose body is made entirely of carbon fiber, was photographed in the city of Pasteje, Mexico.

What drew widespread praise was Riocam’s choice of model. Unlike her previous works, which often featured long-legged female models, the fashion-world favorite photographer introduced a dark black horse with a muscular physique and a long flowing mane.

“From the Prancing Horse of Weimar, Germany, Stuttgart to fashion. Shot in Pasteje, Mexico,” Riocam wrote in her Instagram post on @riocam, dated December 23, 2025.

Photographs by Miami artist Camila Rios or Riocam

Across six photos uploaded to the account, Riocam positioned a Ferrari Enzo alongside a black horse whose appearance closely resembles the Prancing Horse—the legendary logo of the Italian automaker.

Many netizens flocked to the Instagram post, praising Riocam’s ability to bring Ferrari’s iconic logo to life in the real world.

Most of the poses captured the horse standing on its two hind legs. Two of the photos, in particular, strongly resemble the Ferrari logo, showing the horse rearing up with its front legs raised and its mane blown dramatically by the wind.

“Whatever you may know about one of the world’s most iconic logos— for Baracca, that domain was the sky where he flew. For Ferrari, it is the racetrack where it competes,” she wrote.

Photographs by Miami artist Camila Rios or Riocam

The Origins of Ferrari’s Prancing Horse Logo

According to Ferrarilakeforest, the black horse was originally the symbol of Count Francesco Baracca, a legendary ace pilot of the Italian Air Force during World War I. Baracca painted the emblem on the side of every aircraft he flew.

Some historians trace the origins of the horse back to 1692, when a similar design appeared on the banner of the Duke of Savoy. Others believe the horse was simply a reminder of Baracca’s home and family stables.

There are also accounts suggesting that the horse served as a badge marking Baracca’s victory over a German pilot from Stuttgart—a city whose emblem also features a similarly styled running horse.

Regardless of its origins, one fact is certain: Baracca flew into battle with the image of a black prancing horse on his aircraft and died young. On June 19, 1918, Baracca was shot down after winning 34 aerial duels—an achievement that cemented his reputation as a beloved national hero.

Ferrari prancing horse logo

So how did the prancing horse find its way onto Ferrari cars around the world?

In 1923, Enzo Ferrari earned the opportunity to meet Count Enrico Baracca and Countess Paolina Baracca after winning a race at the Savio Circuit in Ravenna. It was during this meeting that the Countess suggested Enzo place the prancing horse emblem on his cars as a symbol of good luck.

The canary-yellow background of the logo was chosen as a tribute to Modena, Italy—the birthplace of Enzo Ferrari.

Meanwhile, the letters “S” and “F,” seen on early versions of the Ferrari logo and on the modern “shield” emblem, stand for Scuderia Ferrari, which literally means “Ferrari Stable.”

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