For years, this space has been dominated by foreign brands, making top-quality gear seem exclusive to those who can afford to import it. But out of that challenge emerged a fresh, homegrown spirit—Kezillaz, a proudly Indonesian brand now stepping onto the global stage.

Behind the name Kezillaz is a touching personal story. The brand was founded by Anton Pratama, an avid equestrian who wanted to leave a meaningful legacy for his three daughters: Kezia, Mikella, and Ellena. Their names now form the heart of Kezillaz’s identity.

“We want to prove that local products aren’t just competitive—they can be the world’s top choice,” said Anton in a written statement to SARGA News.

Kezillaz offers a full range of gear—from rider apparel to horse essentials like saddle sets, saddle pads, and gel pads. Every product is crafted with precision, prioritizing both rider comfort and horse safety.

Expanding its ecosystem, Kezillaz launched a sub-brand, Horse Guard, focused on hoof and leg care. All products are made locally, reflecting the brand’s deep commitment to building a fully integrated domestic equestrian industry, from grassroots to elite level.

Industry leaders have taken notice. Among them is Budi Tulodo, a certified farrier with the American Farrier Association and Secretary General of the PP Pordasi Equestrian division. Budi actively trains young farriers using Kezillaz tools, proving that local craftsmanship holds its own.

“This is more than just a business. It’s about nurturing the entire ecosystem of equestrian sport,” Anton emphasized.

That hard work is paying off. Kezillaz has now entered international markets, including Malaysia, Saudi Arabia, and Germany—an impressive leap for a brand built on ideals and love.

Anton believes a brand’s true power lies not only in the product but in the story and values it carries.

“When we believe in our own quality, the world starts to believe too,” he said. He hopes Kezillaz can inspire more Indonesian brands to take bold steps and confidently cross global borders.