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SARGA.CO — Horse racing has long been associated with the pounding of hooves and the cheers of the crowd from the grandstands. But last weekend, the 59th PORDASI National Horse Racing Championship Series II brought a refreshing and unique new atmosphere. The presence of the Uma Musume Indonesia community at the Sultan Agung Racecourse, Bantul, added a colorful twist to Indonesia’s horse racing scene.
Since the global release of the game Uma Musume: Pretty Derby, its player base — known as “Trainers” — has grown rapidly. This trend was clearly felt at the racecourse, where Uma Musume fans came not just as spectators, but also as a community bringing their own energy to the venue.
The Uma Musume community booth became one of the main attractions. Equipped with a photo booth featuring Uma Musume characters, visitors could interact, take pictures, and share their experiences about the game. Many Trainers even came in cosplay as their favorite characters, creating a fun and playful atmosphere amid the tension of the races.
During SARGA.CO’s live broadcast, the community’s enthusiasm was undeniable. Cameras captured not only the races but also interactions between cosplayers and visitors, lively live chat comments filled with Uma Musume catchphrases, and the joyful energy of fans who came from various regions.
The presence of the Uma Musume community proved that traditional sports like horse racing can coexist with modern pop culture and digital communities.
For spectators, the experience of watching the races felt more fresh and interactive, as they got to enjoy the thrill of two worlds — the adrenaline of horse racing and the excitement of a game fandom.
This phenomenon opens a new door for Indonesia’s horse racing industry. By combining digital communities, cosplay, and racing sports, organizers like SARGA.CO can create richer, more engaging experiences for the younger generation.
So far, the 2025 PORDASI National Championship has proven to be a witness to how horses, fandoms, and community creativity can unite in one arena, creating unforgettable moments for everyone in attendance.
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